Tuesday, 19 July 2011

Fashion Trend in Karachi

Karachi Fashion industry is a well and rapidly growing industry. Fashion has became an important part of our daily life . Basically fashion is all around us. We actually walk and talk in fashion. In Pakistan a large numbers of designers are
working to provide all fashion loving Pakistanis the up to date and latest fashion clothes.
Numbers of fashion designers in Karachi and all over Pakistan and Abroad are providing their services on individual basis. Their Personal boutiques and outlets are also available in Karachi, and some of the designers are providing their services collectively.
And when we talk about wats IN?
We find out all the oldy goldy fashion has took a U - turn. The Fashion of 60′s short tight shirts along with patyala or choori daar pajama, and the fashion of 80′s and 90′s long and loose kameez and trousers. But when it comes to now we find Fashion is what u wear and put on well. Fashion is in people.
Karachi people are themselves fashionable. Karachi is the most fashionable city of Pakistan. All the traditional Fashion along with internatinal fashion. people,their dresses,hair style,footwear,accesories and their life style is fashion. All the big names of fashion Industry are working and launching their fashion magazines and fashion shows.
“Anything that makes or form anything in style and shape is Fashion.”

Karachi Fashion Week: In search of talent

Karachi Fashion Week 2011 is set to feature new talent.
 
KARACHI:  Karachi Fashion Week launched a choreographer and model hunt programme at Park Towers on July 11. The three-day activity is aimed to find new faces for the fashion week starting from October 6. To be held at Marriott Hotel, Karachi, the event will come to a close on October 9, after presenting 24 runway shows with over 20 retail brands and designers participating in it.

CEO Karachi Fashion Council, Tariq Amin is supervising the three-day activity which will conclude with the selection of 15 male and female models, each.
During a press conference held at Park Towers, CEO Triple-E Arshad Siddiqui said: “The main aim of the Karachi Fashion Week is to promote trade and boost exports which will eventually make Pakistan strong.”
“The organiser Triple-E has been signed on as the official representative at the World Fashion Organisation. Around 40 countries are party to it. This is indeed a great platform to boost e-commerce services for Pakistani fashion and textile industry,” he added.
Siddiqui announced that at the upcoming Welcome Gala of the World Fashion Organisation, fashion icons from around the world will gather and the international committee has “selected fashion designer Nilofer Shahid and model Rabia Butt as Pakistan’s official representatives.” The event will take place in New York in September this year.
Talking to The Express Tribune, Amin said: “There are many good retail brands that offer pret. Fashion is a global thing and during Karachi Fashion Week 2011, our target is not the fashion designers but our retail market. We plan to dress the world, and not just those five per cent of Pakistan.”
“We need to do a world product. Our models should be able to go to Dubai and should not be limited to Pakistan only and this, I believe, can be done,” added Amin.
About the search for models, Amin said: “This is our talent pool that is coming out of Karachi, the search for models injects new blood in the industry. Better people come out of it.”
Criticising the other councils to be too business-centred, Amin claimed that Karachi Fashion Council is primarily focused on exports. “It’s a numbers game. By selling five Pakistani items, we can’t compete in the world. We need to find people who can dress the nation and the world,” he said.


Published in The Express Tribune, July 13th, 2011.

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